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Joseph F. Hair
Researcher Next ID · RN-001269
Researcher · Business, Management and Accounting
New London, United States
Not currently recruitingFunding unknown
- Works count
- 308
- Citation count
- 164,270
- H-index
- 85
- i10-index
- 162
Research interests
Business, Management and Accounting
Decision Sciences
Social Sciences
Customer Service Quality and Loyalty
Technology Adoption and User Behaviour
Digital Marketing and Social Media
Management and Marketing Education
Consumer Behavior in Brand Consumption and Identification
Publications
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R
Classroom companion: business · 2021 · https://doi.org/10.1007/978-3-030-80519-7
When to use and how to report the results of PLS-SEM
European Business Review · 2018 · https://doi.org/10.1108/ebr-11-2018-0203
A primer on partial least squares structural equation modeling (PLS-SEM)
DigitalCommons - Kennesaw State University (Kennesaw State University) · 2014
Multivariate data analysis : a global perspective
Journal · 2010
Multivariate Data Analysis, 6th ed
Journal · 2006
Current projects
No projects listed.