Richard P. Bagozzi

Researcher Next ID · RN-001351

Researcher · Business, Management and Accounting

Ann Arbor, United States

Not currently recruitingFunding unknown

Research interests

Business, Management and Accounting

Psychology

Social Sciences

Consumer Behavior in Brand Consumption and Identification

Behavioral Health and Interventions

Cultural Differences and Values

Social and Intergroup Psychology

Digital Marketing and Social Media

Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1
Journal of Applied Social Psychology · 1992 · https://doi.org/10.1111/j.1559-1816.1992.tb00945.x
Assessing Construct Validity in Organizational Research
Administrative Science Quarterly · 1991 · https://doi.org/10.2307/2393203
User Acceptance of Computer Technology: A Comparison of Two Theoretical Models
Management Science · 1989 · https://doi.org/10.1287/mnsc.35.8.982
On the evaluation of structural equation models
Journal of the Academy of Marketing Science · 1988 · https://doi.org/10.1007/bf02723327
On the Evaluation of Structural Equation Models
Journal of the Academy of Marketing Science · 1988 · https://doi.org/10.1177/009207038801600107

No projects listed.