Christian M. Ringle

Researcher Next ID · RN-001730

Researcher · Business, Management and Accounting

Hamburg, Germany

Not currently recruitingFunding unknown

Research interests

Business, Management and Accounting

Decision Sciences

Agricultural and Biological Sciences

Customer Service Quality and Loyalty

Technology Adoption and User Behaviour

Corporate Governance and Management

Consumer Behavior in Brand Consumption and Identification

Sensory Analysis and Statistical Methods

When to use and how to report the results of PLS-SEM
European Business Review · 2018 · https://doi.org/10.1108/ebr-11-2018-0203
A new criterion for assessing discriminant validity in variance-based structural equation modeling
Journal of the Academy of Marketing Science · 2014 · https://doi.org/10.1007/s11747-014-0403-8
A primer on partial least squares structural equation modeling (PLS-SEM)
DigitalCommons - Kennesaw State University (Kennesaw State University) · 2014
PLS-SEM: Indeed a Silver Bullet
The Journal of Marketing Theory and Practice · 2011 · https://doi.org/10.2753/mtp1069-6679190202
\nThe use of partial least squares path modeling in international marketing
Radboud Repository (Radboud University) · 2009 · https://doi.org/10.1108/s1474-7979(2009)0000020014

No projects listed.