Youjae Yi

Researcher Next ID · RN-005688

Researcher · Business, Management and Accounting

Seoul, South Korea

Not currently recruitingFunding unknown

Research interests

Business, Management and Accounting

Social Sciences

Decision Sciences

Customer Service Quality and Loyalty

Consumer Behavior in Brand Consumption and Identification

Digital Marketing and Social Media

Technology Adoption and User Behaviour

Consumer Retail Behavior Studies

Customer value co-creation behavior: Scale development and validation
Journal of Business Research · 2012 · https://doi.org/10.1016/j.jbusres.2012.02.026
Specification, evaluation, and interpretation of structural equation models
Journal of the Academy of Marketing Science · 2011 · https://doi.org/10.1007/s11747-011-0278-x
Assessing Construct Validity in Organizational Research
Administrative Science Quarterly · 1991 · https://doi.org/10.2307/2393203
On the evaluation of structural equation models
Journal of the Academy of Marketing Science · 1988 · https://doi.org/10.1007/bf02723327
On the Evaluation of Structural Equation Models
Journal of the Academy of Marketing Science · 1988 · https://doi.org/10.1177/009207038801600107

No projects listed.