Christine Moorman

Researcher Next ID · RN-006096

Researcher · Business, Management and Accounting

Vitória, Brazil

Not currently recruitingFunding unknown

Research interests

Business, Management and Accounting

Social Sciences

Customer Service Quality and Loyalty

Innovation and Knowledge Management

Consumer Behavior in Brand Consumption and Identification

Digital Marketing and Social Media

Consumer Market Behavior and Pricing

Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines
Journal of Marketing Research · 2008 · https://doi.org/10.1509/jmkr.45.3.261
Factors Affecting Trust in Market Research Relationships
Journal of Marketing · 1993 · https://doi.org/10.2307/1252059
Factors Affecting Trust in Market Research Relationships
Journal of Marketing · 1993 · https://doi.org/10.1177/002224299305700106
Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations
Journal of Marketing Research · 1992 · https://doi.org/10.2307/3172742
Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations
Journal of Marketing Research · 1992 · https://doi.org/10.1177/002224379202900303

No projects listed.