Jochen Wirtz

Researcher Next ID · RN-006413

Researcher · Business, Management and Accounting

Singapore, Singapore

Not currently recruitingFunding unknown

Research interests

Business, Management and Accounting

Social Sciences

Customer Service Quality and Loyalty

Service and Product Innovation

Digital Marketing and Social Media

Consumer Retail Behavior Studies

Consumer Behavior in Brand Consumption and Identification

Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy
International Journal of Information Management · 2023 · https://doi.org/10.1016/j.ijinfomgt.2023.102642
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
Psychology and Marketing · 2022 · https://doi.org/10.1002/mar.21767
Brave new world: service robots in the frontline
Journal of service management · 2018 · https://doi.org/10.1108/josm-04-2018-0119
Congruency of scent and music as a driver of in-store evaluations and behavior
Journal of Retailing · 2001 · https://doi.org/10.1016/s0022-4359(01)00042-2
Services Marketing: People, Technology, Strategy
National University of Singapore · 1984 · https://doi.org/10.1142/9781944659028_0001

No projects listed.