Christian Grönroos

Researcher Next ID · RN-007250

Researcher · Business, Management and Accounting

Helsinki, Finland

Not currently recruitingFunding unknown

Research interests

Business, Management and Accounting

Social Sciences

Customer Service Quality and Loyalty

Service and Product Innovation

Consumer Behavior in Brand Consumption and Identification

Digital Marketing and Social Media

Consumer Retail Behavior Studies

Critical service logic: making sense of value creation and co-creation
Journal of the Academy of Marketing Science · 2012 · https://doi.org/10.1007/s11747-012-0308-3
Service Management and Marketing: A Customer Relationship Management Approach
University of Maribor digital library (University of Maribor) · 2000
The value concept and relationship marketing
European Journal of Marketing · 1996 · https://doi.org/10.1108/03090569610106626
From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing
Asia-Australia Marketing Journal · 1994 · https://doi.org/10.1016/s1320-1646(94)70275-6
A Service Quality Model and its Marketing Implications
European Journal of Marketing · 1984 · https://doi.org/10.1108/eum0000000004784

No projects listed.