Roderick J. Brodie

Researcher Next ID · RN-008607

Researcher · Business, Management and Accounting

Auckland, New Zealand

Not currently recruitingFunding unknown

Research interests

Business, Management and Accounting

Social Sciences

Customer Service Quality and Loyalty

Consumer Behavior in Brand Consumption and Identification

Digital Marketing and Social Media

Service and Product Innovation

Management and Organizational Studies

Actor engagement as a microfoundation for value co-creation
Journal of Business Research · 2016 · https://doi.org/10.1016/j.jbusres.2016.02.034
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
Journal of Interactive Marketing · 2014 · https://doi.org/10.1016/j.intmar.2013.12.002
Customer Engagement
Journal of Service Research · 2011 · https://doi.org/10.1177/1094670511411703
Consumer engagement in a virtual brand community: An exploratory analysis
Journal of Business Research · 2011 · https://doi.org/10.1016/j.jbusres.2011.07.029
The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective
Industrial Marketing Management · 2005 · https://doi.org/10.1016/j.indmarman.2005.08.013

No projects listed.