Jörg Henseler

Researcher Next ID · RN-009273

Researcher · Business, Management and Accounting

, Portugal

Not currently recruitingFunding unknown

Research interests

Business, Management and Accounting

Social Sciences

Decision Sciences

Customer Service Quality and Loyalty

Consumer Behavior in Brand Consumption and Identification

Digital Marketing and Social Media

Technology Adoption and User Behaviour

Service and Product Innovation

Using PLS path modeling in new technology research: updated guidelines
Industrial Management & Data Systems · 2016 · 10.1108/imds-09-2015-0382
Testing measurement invariance of composites using partial least squares
International Marketing Review · 2016 · 10.1108/imr-09-2014-0304
A new criterion for assessing discriminant validity in variance-based structural equation modeling
Journal of the Academy of Marketing Science · 2014 · 10.1007/s11747-014-0403-8
Common Beliefs and Reality About PLS
Organizational Research Methods · 2014 · 10.1177/1094428114526928
\nThe use of partial least squares path modeling in international marketing
Radboud Repository (Radboud University) · 2009 · 10.1108/s1474-7979(2009)0000020014

No projects listed.