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Zeynep Gürhan‐Canlı
Researcher Next ID · RN-010014
Researcher · Business, Management and Accounting
, Turkey
Not currently recruitingFunding unknown
- Works count
- 97
- Citation count
- 19,759
- H-index
- 26
- i10-index
- 39
Research interests
Business, Management and Accounting
Social Sciences
Psychology
Consumer Behavior in Brand Consumption and Identification
Digital Marketing and Social Media
Cultural Differences and Values
Customer Service Quality and Loyalty
Behavioral Health and Interventions
Publications
Advances in Consumer Research
Journal · 2025 · 10.53555/acr.v2i2
Managing brands and customer engagement in online brand communities
Journal of service management · 2013 · 10.1108/09564231311326978
The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations
Journal of Consumer Psychology · 2006 · 10.1207/s15327663jcp1604_9
Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts
Journal of Consumer Research · 2001 · 10.1086/323729
Cultural Variations in Country of Origin Effects
Journal of Marketing Research · 2000 · 10.1509/jmkr.37.3.309.18778
Current projects
No projects listed.