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Subhash Sharma

Researcher Next ID · RN-010162

Researcher · Materials Science

Universidad Autónoma de Baja California

, Mexico

Not currently recruitingFunding unknown
Works count
286
Citation count
18,870
H-index
44
i10-index
103

Research interests

Materials Science
Social Sciences
Business, Management and Accounting
Multiferroics and related materials
Ferroelectric and Piezoelectric Materials
Workplace Spirituality and Leadership
Dielectric properties of ceramics
Consumer Behavior in Brand Consumption and Identification

Publications

  • The Role of Relational Information Processes and Technology Use in Customer Relationship Management

    Journal of Marketing · 2005 · 10.1509/jmkg.2005.69.4.177

  • Scaling Procedures: Issues and Applications

    Journal · 2003

  • Consumer Ethnocentrism: Construction and Validation of the CETSCALE

    Journal of Marketing Research · 1987 · 10.2307/3151638

  • Consumer Ethnocentrism: Construction and Validation of the CETSCALE

    Journal of Marketing Research · 1987 · 10.1177/002224378702400304

  • Identification and Analysis of Moderator Variables

    Journal of Marketing Research · 1981 · 10.1177/002224378101800303

Current projects

    No projects listed.