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Keng‐Boon Ooi

Researcher Next ID · RN-012701

Researcher · Decision Sciences

Management and Science University

, Malaysia

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Not currently recruitingFunding unknown
Works count
262
Citation count
27,153
H-index
90
i10-index
196

Research interests

Decision Sciences
Social Sciences
Business, Management and Accounting
Technology Adoption and User Behaviour
Digital Marketing and Social Media
Quality and Supply Management
Consumer Retail Behavior Studies
Customer Service Quality and Loyalty

Publications

  • The Potential of Generative Artificial Intelligence Across Disciplines: Perspectives and Future Directions

    Journal of Computer Information Systems · 2023 · 10.1080/08874417.2023.2261010

  • Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

    International Journal of Information Management · 2022 · 10.1016/j.ijinfomgt.2022.102542

  • Time to seize the digital evolution: Adoption of blockchain in operations and supply chain management among Malaysian SMEs

    International Journal of Information Management · 2019 · 10.1016/j.ijinfomgt.2019.08.005

  • Mobile technology acceptance model: An investigation using mobile users to explore smartphone credit card

    Expert Systems with Applications · 2016 · 10.1016/j.eswa.2016.04.015

  • Predicting consumer decisions to adopt mobile commerce: Cross country empirical examination between China and Malaysia

    Decision Support Systems · 2011 · 10.1016/j.dss.2011.12.001

Current projects

    No projects listed.