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Marko Sarstedt

Researcher Next ID · RN-014053

Researcher · Business, Management and Accounting

Babeș-Bolyai University

, Romania

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Not currently recruitingFunding unknown
Works count
545
Citation count
220,282
H-index
111
i10-index
228

Research interests

Business, Management and Accounting
Decision Sciences
Social Sciences
Customer Service Quality and Loyalty
Consumer Behavior in Brand Consumption and Identification
Technology Adoption and User Behaviour
Corporate Governance and Management
Digital Marketing and Social Media

Publications

  • When to use and how to report the results of PLS-SEM

    European Business Review · 2018 · 10.1108/ebr-11-2018-0203

  • A new criterion for assessing discriminant validity in variance-based structural equation modeling

    Journal of the Academy of Marketing Science · 2014 · 10.1007/s11747-014-0403-8

  • A primer on partial least squares structural equation modeling (PLS-SEM)

    DigitalCommons - Kennesaw State University (Kennesaw State University) · 2014

  • Partial least squares structural equation modeling (PLS-SEM)

    European Business Review · 2014 · 10.1108/ebr-10-2013-0128

  • PLS-SEM: Indeed a Silver Bullet

    The Journal of Marketing Theory and Practice · 2011 · 10.2753/mtp1069-6679190202

Current projects

    No projects listed.