Linda D. Hollebeek

Researcher Next ID · RN-016081

Researcher · Social Sciences

, Estonia

Not currently recruitingFunding unknown

Research interests

Social Sciences

Business, Management and Accounting

Decision Sciences

Digital Marketing and Social Media

Consumer Behavior in Brand Consumption and Identification

Customer Service Quality and Loyalty

Technology Adoption and User Behaviour

Service and Product Innovation

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
Journal of Interactive Marketing · 2014 · 10.1016/j.intmar.2013.12.002
Customer Engagement
Journal of Service Research · 2011 · 10.1177/1094670511411703
Consumer engagement in a virtual brand community: An exploratory analysis
Journal of Business Research · 2011 · 10.1016/j.jbusres.2011.07.029
Exploring customer brand engagement: definition and themes
Journal of Strategic Marketing · 2011 · 10.1080/0965254x.2011.599493
Demystifying customer brand engagement: Exploring the loyalty nexus
Journal of Marketing Management · 2010 · 10.1080/0267257x.2010.500132

No projects listed.