← Back to directory
Jean‐Noël Kapferer
Researcher Next ID · RN-017307
Researcher · Business, Management and Accounting
, Qatar
Not currently recruitingFunding unknown
- Works count
- 251
- Citation count
- 14,436
- H-index
- 42
- i10-index
- 76
Research interests
Business, Management and Accounting
Social Sciences
Consumer Behavior in Brand Consumption and Identification
Business Strategy and Innovation
French Urban and Social Studies
Digital Marketing and Social Media
Management, Economics, and Public Policy
Publications
The luxury strategy: break the rules of marketing to build luxury brands
Choice Reviews Online · 2013 · 10.5860/choice.50-3944
Do brand personality scales really measure brand personality?
Journal of Brand Management · 2003 · 10.1057/palgrave.bm.2540162
‘Building Strong Brands’
Journal of Brand Management · 1996 · 10.1057/bm.1996.8
Measuring Consumer Involvement Profiles
Journal of Marketing Research · 1985 · 10.1177/002224378502200104
Measuring Consumer Involvement Profiles
Journal of Marketing Research · 1985 · 10.2307/3151549
Current projects
No projects listed.