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Durairaj Maheswaran

Researcher Next ID · RN-018877

Researcher · Business, Management and Accounting

University of International Business

, Kazakhstan

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Not currently recruitingFunding unknown
Works count
85
Citation count
12,290
H-index
37
i10-index
50

Research interests

Business, Management and Accounting
Psychology
Social Sciences
Decision Sciences
Consumer Behavior in Brand Consumption and Identification
Cultural Differences and Values
Behavioral Health and Interventions
Social and Intergroup Psychology
Decision-Making and Behavioral Economics

Publications

  • Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment.

    Journal of Personality and Social Psychology · 1994 · 10.1037/0022-3514.66.3.460

  • Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment.

    Journal of Personality and Social Psychology · 1994 · 10.1037//0022-3514.66.3.460

  • Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations

    Journal of Consumer Research · 1994 · 10.1086/209403

  • Exploring Differences in Males' and Females' Processing Strategies

    Journal of Consumer Research · 1991 · 10.1086/209241

  • The Influence of Message Framing and Issue Involvement

    Journal of Marketing Research · 1990 · 10.2307/3172593

Current projects

    No projects listed.