Edward C. Malthouse

Researcher Next ID · RN-020176

Researcher · Social Sciences

Northwestern University

Evanston, Philippines

Not currently recruitingFunding unknown

Works count: 225
Citation count: 11,807
H-index: 50
i10-index: 110

Research interests

Social Sciences

Business, Management and Accounting

Decision Sciences

Digital Marketing and Social Media

Consumer Market Behavior and Pricing

Customer Service Quality and Loyalty

Consumer Behavior in Brand Consumption and Identification

Technology Adoption and User Behaviour

Publications

The customer engagement ecosystem
Journal of Marketing Management · 2016 · https://doi.org/10.1080/0267257x.2015.1134628
Big Data and consumer behavior: imminent opportunities
Journal of Consumer Marketing · 2016 · https://doi.org/10.1108/jcm-04-2015-1399
Evidence that user-generated content that produces engagement increases purchase behaviours
Journal of Marketing Management · 2016 · https://doi.org/10.1080/0267257x.2016.1148066
On the Go: How Mobile Shopping Affects Customer Purchase Behavior
Journal of Retailing · 2015 · https://doi.org/10.1016/j.jretai.2015.01.002
The Effects of Adopting and Using a Brand's Mobile Application on Customers’ Subsequent Purchase Behavior
Journal of Interactive Marketing · 2015 · https://doi.org/10.1016/j.intmar.2015.05.004
Value fusion
Journal of service management · 2013 · https://doi.org/10.1108/09564231311326996
Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House
Journal of Interactive Marketing · 2013 · https://doi.org/10.1016/j.intmar.2013.09.008
Media consumption across platforms: Identifying user-defined repertoires
New Media & Society · 2012 · https://doi.org/10.1177/1461444811436146
Engagement with Online Media
Journal of Media Business Studies · 2010 · https://doi.org/10.1080/16522354.2010.11073506
The Impact of New Media on Customer Relationships
Journal of Service Research · 2010 · https://doi.org/10.1177/1094670510375460
News-seekers and Avoiders: Exploring Patterns of Total News Consumption Across Media and the Relationship to Civic Participation
Journal of Broadcasting & Electronic Media · 2010 · https://doi.org/10.1080/08838151.2010.519808
Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions
Journal of Interactive Marketing · 2009 · https://doi.org/10.1016/j.intmar.2009.02.005
An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness
Journal of Interactive Marketing · 2009 · https://doi.org/10.1016/j.intmar.2009.07.002
Can we predict customer lifetime value?
Journal of Interactive Marketing · 2005 · https://doi.org/10.1002/dir.20027

Current projects

No projects listed.