V. Srinivasan

Research interests

Publications

• Side-stream enhanced biological phosphorus removal (S2EBPR) process improves system performance - A full-scale comparative study

  Water Research · 2019 · https://doi.org/10.1016/j.watres.2019.115109

• An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources

  Management Science · 2005 · https://doi.org/10.1287/mnsc.1050.0405

• Alternative Models for Capturing the Compromise Effect

  Journal of Marketing Research · 2004 · 10.1509/jmkr.41.3.237.35990

• Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations

  Marketing Science · 1999 · https://doi.org/10.1287/mksc.18.1.23

• Integrated Product Design for Marketability and Manufacturing

  Journal of Marketing Research · 1997 · https://doi.org/10.2307/3152072

• Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement

  Journal of Marketing Research · 1997 · https://doi.org/10.1177/002224379703400208

• Quota-Based Compensation Plans for Multiterritory Heterogeneous Salesforces

  Management Science · 1996 · https://doi.org/10.1287/mnsc.42.10.1454

• A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility

  Journal of Marketing Research · 1994 · https://doi.org/10.2307/3152199

• Compensation Plans for Single- and Multi-Product Salesforces: An Application of the Holmstrom-Milgrom Model

  Management Science · 1993 · https://doi.org/10.1287/mnsc.39.7.777

• Evaluating the Multiple Effects of Retail Promotions on Brand Loyal and Brand Switching Segments

  Journal of Marketing Research · 1992 · https://doi.org/10.1177/002224379202900107

• The Effects of Brand Loyalty on Competitive Price Promotional Strategies

  Management Science · 1990 · https://doi.org/10.1287/mnsc.36.3.276

• Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice

  Journal of Marketing · 1990 · https://doi.org/10.2307/1251756

• A CONJUNCTIVE‐COMPENSATORY APPROACH TO THE SELF‐EXPLICATION OF MULTIATTRIBUTED PREFERENCES*

  Decision Sciences · 1988 · https://doi.org/10.1111/j.1540-5915.1988.tb00268.x

• A Simultaneous Approach to Market Segmentation and Market Structuring

  Journal of Marketing Research · 1987 · https://doi.org/10.1177/002224378702400201

• Technical Note—Nonlinear Least Squares Estimation of New Product Diffusion Models

  Marketing Science · 1986 · https://doi.org/10.1287/mksc.5.2.169

• Salesforce Compensation Plans: An Agency Theoretic Perspective

  Marketing Science · 1985 · https://doi.org/10.1287/mksc.4.4.267

• Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review

  Journal of Marketing Research · 1979 · https://doi.org/10.1177/002224377901600202

• Network Models for Estimating Brand-Specific Effects in Multi-Attribute Marketing Models

  Management Science · 1979 · https://doi.org/10.1287/mnsc.25.1.11

• Conjoint Analysis in Consumer Research: Issues and Outlook

  Journal of Consumer Research · 1978 · https://doi.org/10.1086/208721

• A Consumer Preference Approach to the Planning of Rural Primary Health-Care Facilities

  Operations Research · 1976 · https://doi.org/10.1287/opre.24.5.991

• A Consumer-Based Methodology for the Identification of New Product Ideas

  Management Science · 1974 · https://doi.org/10.1287/mnsc.20.6.921

• Estimating the Weights for Multiple Attributes in a Composite Criterion Using Pairwise Judgments

  Psychometrika · 1973 · https://doi.org/10.1007/bf02291490

• Linear Programming Techniques for Multidimensional Analysis of Preferences

  Psychometrika · 1973 · https://doi.org/10.1007/bf02291658

• Benefit-Cost Analysis of Coding Techniques for the Primal Transportation Algorithm

  Journal of the ACM · 1973 · https://doi.org/10.1145/321752.321754

Current projects

No projects listed.