Philipp A. Rauschnabel

Research interests

Publications

• Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse

  Information Systems Frontiers · 2023 · 10.1007/s10796-023-10400-x

• What is augmented reality marketing? Its definition, complexity, and future

  Journal of Business Research · 2022 · 10.1016/j.jbusres.2021.12.084

• Metaverse marketing: How the metaverse will shape the future of consumer research and practice

  Psychology and Marketing · 2022 · https://doi.org/10.1002/mar.21767

• What is XR? Towards a Framework for Augmented and Virtual Reality

  Computers in Human Behavior · 2022 · 10.1016/j.chb.2022.107289

• Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

  International Journal of Information Management · 2022 · https://doi.org/10.1016/j.ijinfomgt.2022.102542

• Setting the future of digital and social media marketing research: Perspectives and research propositions

  International Journal of Information Management · 2020 · https://doi.org/10.1016/j.ijinfomgt.2020.102168

• Augmented reality is eating the real-world! The substitution of physical products by holograms

  International Journal of Information Management · 2020 · 10.1016/j.ijinfomgt.2020.102279

• Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing

  Journal of Retailing and Consumer Services · 2019 · 10.1016/j.jretconser.2019.101987

• Augmented reality marketing: How mobile AR-apps can improve brands through inspiration

  Journal of Retailing and Consumer Services · 2019 · 10.1016/j.jretconser.2019.03.004

• Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks

  Journal of Business Research · 2018 · 10.1016/j.jbusres.2018.08.008

• Virtually enhancing the real world with holograms: An exploration of expected gratifications of using augmented reality smart glasses

  Psychology and Marketing · 2018 · 10.1002/mar.21106

• Understanding the diffusion of virtual reality glasses: The role of media, fashion and technology

  Technological Forecasting and Social Change · 2018 · 10.1016/j.techfore.2018.09.008

• Determining visitor engagement through augmented reality at science festivals: An experience economy perspective

  Computers in Human Behavior · 2017 · 10.1016/j.chb.2017.12.043

• An adoption framework for mobile augmented reality games: The case of Pokémon Go

  Computers in Human Behavior · 2017 · 10.1016/j.chb.2017.07.030

• A cross-cultural comparison of Croatian and American social network sites: Exploring cultural differences in motives for Instagram use

  Computers in Human Behavior · 2017 · 10.1016/j.chb.2017.06.009

• Elements of strategic social media marketing: A holistic framework

  Journal of Business Research · 2016 · 10.1016/j.jbusres.2016.05.001

• Wearable technologies: The role of usefulness and visibility in smartwatch adoption

  Computers in Human Behavior · 2016 · 10.1016/j.chb.2016.07.047

• Wearable technologies

  Rowan Digitals Works (Rowan University) · 2016

• Augmented reality smart glasses: an investigation of technology acceptance drivers

  International Journal of Technology Marketing · 2016 · 10.1504/ijtmkt.2016.075690

• Brand management in higher education: The University Brand Personality Scale

  Journal of Business Research · 2016 · 10.1016/j.jbusres.2016.01.023

• Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables

  Computers in Human Behavior · 2015 · 10.1016/j.chb.2015.03.003

• You’re so lovable: Anthropomorphism and brand love

  Journal of Brand Management · 2014 · 10.1057/bm.2014.14

Current projects

No projects listed.