Sharon E. Beatty

Research interests

Publications

• A Generalized Multidimensional Scale for Measuring Customer Engagement

  The Journal of Marketing Theory and Practice · 2014 · https://doi.org/10.2753/mtp1069-6679220404

• Customer Engagement: Exploring Customer Relationships Beyond Purchase

  The Journal of Marketing Theory and Practice · 2012 · https://doi.org/10.2753/mtp1069-6679200201

• Service worker role in encouraging customer organizational citizenship behaviors

  Journal of Business Research · 2008 · https://doi.org/10.1016/j.jbusres.2008.07.003

• Examining the Antecedents and Consequences of Corporate Reputation: A Customer Perspective

  British Journal of Management · 2008 · https://doi.org/10.1111/j.1467-8551.2007.00557.x

• Review and future directions of cross-cultural consumer services research

  Journal of Business Research · 2007 · 10.1016/j.jbusres.2007.06.003

• Customer-based corporate reputation of a service firm: scale development and validation

  Journal of the Academy of Marketing Science · 2007 · https://doi.org/10.1007/s11747-007-0015-7

• The Positive and Negative Effects of Switching Costs on Relational Outcomes

  Journal of Service Research · 2007 · https://doi.org/10.1177/1094670507299382

• The impact of service failure severity on service recovery evaluations andpost‐recovery relationships

  Journal of Services Marketing · 2004 · https://doi.org/10.1108/08876040410528737

• Signaling the trustworthiness of small online retailers

  Journal of Interactive Marketing · 2004 · 10.1002/dir.10071

• The product-specific nature of impulse buying tendency

  Journal of Business Research · 2003 · https://doi.org/10.1016/s0148-2963(01)00250-8

• Service Failure in Online Retailing

  Journal of Service Research · 2003 · https://doi.org/10.1177/1094670503254288

• Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes

  Journal of Business Research · 2002 · https://doi.org/10.1016/s0148-2963(00)00168-5

• Switching barriers and repurchase intentions in services

  Journal of Retailing · 2000 · https://doi.org/10.1016/s0022-4359(00)00024-5

• Customer benefits and company consequences of customer-salesperson relationships in retailing

  Journal of Retailing · 1999 · https://doi.org/10.1016/s0022-4359(99)80002-5

• Impulse buying: Modeling its precursors

  Journal of Retailing · 1998 · https://doi.org/10.1016/s0022-4359(99)80092-x

• Customer-sales associate retail relationships

  Journal of Retailing · 1996 · https://doi.org/10.1016/s0022-4359(96)90028-7

• Adolescent Influence in Family Decision Making: A Replication with Extension

  Journal of Consumer Research · 1994 · https://doi.org/10.1086/209401

• Celebrity spokesperson and brand congruence

  Journal of Business Research · 1990 · https://doi.org/10.1016/0148-2963(90)90050-n

• Alternative hierarchies of the attitude-behavior relationship: The impact of brand commitment and habit

  Journal of the Academy of Marketing Science · 1988 · 10.1007/bf02723310

• The involvement—commitment model: Theory and implications

  Journal of Business Research · 1988 · https://doi.org/10.1016/0148-2963(88)90039-2

• External Search Effort: An Investigation Across Several Product Categories

  Journal of Consumer Research · 1987 · https://doi.org/10.1086/209095

• Interviewing: Principles and Practices

  Journal of Marketing Research · 1986 · 10.2307/3151783

• Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)

  Journal of Consumer Research · 1986 · https://doi.org/10.1086/209079

• Alternative measurement approaches to consumer values: The list of values and the rokeach value survey

  Psychology and Marketing · 1985 · 10.1002/mar.4220020305

Current projects

No projects listed.