Weng Marc Lim

Research interests

Publications

• How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research

  Journal of Business Research · 2024 · https://doi.org/10.1016/j.jbusres.2024.114760

• What Is Qualitative Research? An Overview and Guidelines

  Australasian Marketing Journal (AMJ) · 2024 · https://doi.org/10.1177/14413582241264619

• Guidelines for interpreting the results of bibliometric analysis: A sensemaking approach

  Global Business and Organizational Excellence · 2023 · https://doi.org/10.1002/joe.22229

• Social media influencer marketing: foundations, trends, and ways forward

  Electronic Commerce Research · 2023 · https://doi.org/10.1007/s10660-023-09719-z

• Stakeholder theory

  Journal of Business Research · 2023 · https://doi.org/10.1016/j.jbusres.2023.114104

• Generative AI and the future of education: Ragnarök or reformation? A paradoxical perspective from management educators

  The International Journal of Management Education · 2023 · https://doi.org/10.1016/j.ijme.2023.100790

• Literature reviews as independent studies: guidelines for academic practice

  Review of Managerial Science · 2022 · https://doi.org/10.1007/s11846-022-00588-8

• Fuzzy-set qualitative comparative analysis (fsQCA) in business and management research: A contemporary overview

  Technological Forecasting and Social Change · 2022 · https://doi.org/10.1016/j.techfore.2022.121599

• Customer engagement and social media: Revisiting the past to inform the future

  Journal of Business Research · 2022 · https://doi.org/10.1016/j.jbusres.2022.04.068

• Past, present, and future of sustainable finance: insights from big data analytics through machine learning of scholarly research

  Annals of Operations Research · 2022 · https://doi.org/10.1007/s10479-021-04410-8

• Personalization in personalized marketing: Trends and ways forward

  Psychology and Marketing · 2022 · https://doi.org/10.1002/mar.21670

• Advancing knowledge through literature reviews: ‘what’, ‘why’, and ‘how to contribute’

  Service Industries Journal · 2022 · https://doi.org/10.1080/02642069.2022.2047941

• A decision-making framework for Industry 4.0 technology implementation: The case of FinTech and sustainable supply chain finance for SMEs

  Technological Forecasting and Social Change · 2022 · 10.1016/j.techfore.2022.121686

• Artificial Intelligence and Blockchain Integration in Business: Trends from a Bibliometric-Content Analysis

  Information Systems Frontiers · 2022 · https://doi.org/10.1007/s10796-022-10279-0

• Alexa, what do we know about conversational commerce? Insights from a systematic literature review

  Psychology and Marketing · 2022 · https://doi.org/10.1002/mar.21654

• Guidelines for advancing theory and practice through bibliometric research

  Journal of Business Research · 2022 · https://doi.org/10.1016/j.jbusres.2022.04.042

• Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

  International Journal of Consumer Studies · 2021 · https://doi.org/10.1111/ijcs.12695

• How to conduct a bibliometric analysis: An overview and guidelines

  Journal of Business Research · 2021 · https://doi.org/10.1016/j.jbusres.2021.04.070

• Individual motivation and social media influence on student knowledge sharing and learning performance: Evidence from an emerging economy

  Computers & Education · 2021 · https://doi.org/10.1016/j.compedu.2021.104262

• How do digital natives perceive and react toward online advertising? Implications for SMEs

  Journal of Strategic Marketing · 2021 · https://doi.org/10.1080/0965254x.2021.1941204

• Artificial intelligence and machine learning in finance: Identifying foundations, themes, and research clusters from bibliometric analysis

  Journal of Behavioral and Experimental Finance · 2021 · https://doi.org/10.1016/j.jbef.2021.100577

• Past, present, and future of customer engagement

  Journal of Business Research · 2021 · https://doi.org/10.1016/j.jbusres.2021.11.014

• What do we know about transfer pricing? Insights from bibliometric analysis

  Journal of Business Research · 2021 · https://doi.org/10.1016/j.jbusres.2021.05.041

• A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing

  Psychology and Marketing · 2021 · 10.1002/mar.21472

• Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?

  Journal of Business Research · 2020 · https://doi.org/10.1016/j.jbusres.2020.08.051

• Demystifying neuromarketing

  Journal of Business Research · 2018 · 10.1016/j.jbusres.2018.05.036

• Inside the sustainable consumption theoretical toolbox: Critical concepts for sustainability, consumption, and marketing

  Journal of Business Research · 2017 · https://doi.org/10.1016/j.jbusres.2017.05.001

Current projects

No projects listed.