Dhruv Grewal

Researcher Next ID · RN-030464

Researcher · Business, Management and Accounting

Bath, Mexico

Not currently recruitingFunding unknown

Research interests

Business, Management and Accounting

Social Sciences

Consumer Retail Behavior Studies

Consumer Behavior in Brand Consumption and Identification

Customer Service Quality and Loyalty

Consumer Market Behavior and Pricing

Digital Marketing and Social Media

How artificial intelligence will change the future of marketing
Journal of the Academy of Marketing Science · 2019 · https://doi.org/10.1007/s11747-019-00696-0
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
SSRN Electronic Journal · 2006 · https://doi.org/10.2139/ssrn.904647
The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
Journal of Marketing · 2002 · https://doi.org/10.1509/jmkg.66.2.120.18470
The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda
Journal of the Academy of Marketing Science · 2000 · https://doi.org/10.1177/0092070300281015
The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges
Journal of Marketing · 1998 · https://doi.org/10.2307/1252286

No projects listed.