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Manfred Bruhn
Researcher Next ID · RN-033998
Researcher · Business, Management and Accounting
Basel, Switzerland
Accepting doctoral researchersFunding unknown
- Works count
- 1,389
- Citation count
- 11,845
- H-index
- 53
- i10-index
- 196
Research interests
Business, Management and Accounting
Corporate Governance and Management
Digital Innovation in Industries
Customer Service Quality and Loyalty
Marketing and Advertising Strategies
Service and Product Innovation
Publications
Authenticity in branding – exploring antecedents and consequences of brand authenticity
European Journal of Marketing · 2017 · https://doi.org/10.1108/ejm-10-2014-0633
Are social media replacing traditional media in terms of brand equity creation?
Management Research Review · 2012 · https://doi.org/10.1108/01409171211255948
Current projects
No projects listed.