Zillur Rahman

Research interests

Publications

• Consumer ethics: A review and research agenda

  Psychology and Marketing · 2021 · https://doi.org/10.1002/mar.21580

• Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory

  International Journal of Bank Marketing · 2020 · https://doi.org/10.1108/ijbm-12-2019-0460

• Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences

  Journal of Retailing and Consumer Services · 2019 · https://doi.org/10.1016/j.jretconser.2019.05.018

• Consumers' Sustainable Purchase Behaviour: Modeling the Impact of Psychological Factors

  Ecological Economics · 2019 · https://doi.org/10.1016/j.ecolecon.2019.01.025

• Brand engagement and experience in online services

  Journal of Services Marketing · 2019 · https://doi.org/10.1108/jsm-03-2019-0106

• The influence of social media marketing activities on customer loyalty

  Benchmarking An International Journal · 2018 · https://doi.org/10.1108/bij-05-2017-0092

• The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm

  Telematics and Informatics · 2017 · https://doi.org/10.1016/j.tele.2017.01.004

• Consumer engagement in online brand communities: a solicitation of congruity theory

  Internet Research · 2017 · https://doi.org/10.1108/intr-09-2016-0279

• Investigating the determinants of consumers’ sustainable purchase behaviour

  Sustainable Production and Consumption · 2017 · https://doi.org/10.1016/j.spc.2017.02.002

• Personality factors as predictors of online consumer engagement: an empirical investigation

  Marketing Intelligence & Planning · 2017 · https://doi.org/10.1108/mip-10-2016-0193

• Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation

  Telematics and Informatics · 2017 · https://doi.org/10.1016/j.tele.2017.06.001

• The role of customer brand engagement and brand experience in online banking

  International Journal of Bank Marketing · 2016 · https://doi.org/10.1108/ijbm-07-2015-0110

• Examining the effects of brand love and brand image on customer engagement: An empirical study of fashion apparel brands

  Journal of Global Fashion Marketing · 2016 · https://doi.org/10.1080/20932685.2015.1110041

• Linking Customer Engagement to Trust and Word-of-Mouth on Facebook Brand Communities: An Empirical Study

  Journal of Internet Commerce · 2016 · https://doi.org/10.1080/15332861.2015.1124008

• Predictors of young consumer’s green purchase behaviour

  Management of Environmental Quality An International Journal · 2016 · https://doi.org/10.1108/meq-05-2015-0091

• The transpiring journey of customer engagement research in marketing

  Management Decision · 2016 · https://doi.org/10.1108/md-01-2016-0028

• Building company reputation and brand equity through CSR: the mediating role of trust

  International Journal of Bank Marketing · 2015 · https://doi.org/10.1108/ijbm-11-2014-0166

• Roles and Resource Contributions of Customers in Value Co-creation

  International Strategic Management Review · 2015 · https://doi.org/10.1016/j.ism.2015.03.001

• Tourist behaviour towards self-service hotel technology adoption: Trust and subjective norm as key antecedents

  Tourism Management Perspectives · 2015 · https://doi.org/10.1016/j.tmp.2015.09.002

• Factors Affecting Green Purchase Behaviour and Future Research Directions

  International Strategic Management Review · 2015 · https://doi.org/10.1016/j.ism.2015.04.001

• Corporate sustainability performance and firm performance research

  Management Decision · 2013 · https://doi.org/10.1108/00251741311301867

• An empirical investigation of relationship between total quality management practices and quality performance in Indian service companies

  International Journal of Quality & Reliability Management · 2013 · https://doi.org/10.1108/02656711311299845

• Evolution of Sustainability as Marketing Strategy: Beginning of New Era

  Procedia - Social and Behavioral Sciences · 2012 · https://doi.org/10.1016/j.sbspro.2012.03.313

• Analysis of interaction among the barriers to total quality management implementation using interpretive structural modeling approach

  Benchmarking An International Journal · 2011 · https://doi.org/10.1108/14635771111147641

• A study of total quality management and supply chain management practices

  International Journal of Productivity and Performance Management · 2011 · https://doi.org/10.1108/17410401111111998

Current projects

No projects listed.