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N.A. Rajagopal

Researcher Next ID · RN-043521

Researcher · Business, Management and Accounting

Central University of Tamil Nadu

Thiruvarur, Mexico

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Accepting doctoral researchersFunding unknown
Works count
480
Citation count
2,516
H-index
25
i10-index
64

Research interests

Business, Management and Accounting
Social Sciences
Consumer Retail Behavior Studies
Consumer Behavior in Brand Consumption and Identification
Digital Marketing and Social Media
Customer Service Quality and Loyalty
Innovation and Socioeconomic Development

Publications

  • Entrepreneurial Behavior

    Palgrave studies of entrepreneurship and social challenges in developing economies · 2024 · 10.1007/978-3-031-43270-5_3

  • Contemporary Marketing Strategy

    Journal · 2019 · 10.1007/978-3-030-11911-9

  • Reasoned Action and Planned Behavior

    Palgrave Macmillan UK eBooks · 2015 · 10.1057/9781137434975_2

  • The Entrepreneurial Mindset

    Palgrave Macmillan UK eBooks · 2014 · 10.1057/9781137366788_2

  • Consumer culture and purchase intentions toward fashion apparel in Mexico

    Journal of Database Marketing & Customer Strategy Management · 2011 · 10.1057/dbm.2011.33

  • Antenna Array Design for Multi-Gbps mmWave Mobile Broadband Communication

    Journal · 2011

  • Impact of radio advertisements on buying behaviour of urban commuters

    International Journal of Retail & Distribution Management · 2011 · 10.1108/09590551111144888

  • The quality of death: ranking end-of-life care across the world

    Medical Entomology and Zoology · 2010

  • Correlation between clinical features and magnetic resonance imaging findings in lumbar disc prolapse

    Indian Journal of Orthopaedics · 2010 · 10.4103/0019-5413.65148

  • Growing shopping malls and behaviour of urban shoppers

    Journal of Retail & Leisure Property · 2009 · 10.1057/rlp.2009.3

  • Branding paradigm for the bottom of the pyramid markets

    Measuring Business Excellence · 2009 · 10.1108/13683040911006792

  • Measuring brand performance through metrics application

    Measuring Business Excellence · 2008 · 10.1108/13683040810864369

  • Leisure Shopping Behavior and Recreational Retailing: A Symbiotic Analysis of Marketplace Strategy and Consumer Response

    Journal of Hospitality & Leisure Marketing · 2007 · 10.1300/j150v15n02_02

  • Buying decisions towards organic products: an analysis of customer value and brand drivers

    International Journal of Emerging Markets · 2007 · 10.1108/17468800710758387

  • Stimulating retail sales and upholding customer value

    Journal of Retail & Leisure Property · 2007 · 10.1057/palgrave.rlp.5100054

  • Brand excellence: measuring the impact of advertising and brand personality on buying decisions

    Measuring Business Excellence · 2006 · 10.1108/13683040610685793

  • Conceptual analysis of brand architecture and relationships within product categories

    Journal of Brand Management · 2004 · 10.1057/palgrave.bm.2540169

  • Outcomes of patients with acute coronary syndromes who are treated with bivalirudin during PCI: An analysis from the REPLACE-2 trial

    Circulation · 2004

Current projects

    No projects listed.